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Generally business practices are different throughout the country: very formal in Sao Paulo, but more relaxed in Rio de Janeiro and other centers. Multi-national companies have similar business etiquette to Europe or the US, while local businesses require a few more considerations, particularly preferring face-to-face meetings above phone calls or written communication. Brazilians place a very high value on personal relationships within business environments and will generally only conduct business through personal connections or with those whom they have already established a personal relationship.
All meetings are preceded by handshakes and small talk, and visitors should avoid the temptation to rush things; even after the meeting is over it is considered rude to rush off. Entertaining is common, either at a restaurant or someone's home, again with the emphasis on building personal relationships. Punctuality is flexible, except when meeting at a restaurant, when tardiness is considered impolite, and a small gift or flowers for the hostess is common when invited to a home. Business suits are expected, especially for first meetings. Portuguese is the dominant language, and although English is widely spoken in business an interpreter might be required. Business cards, as well as written documents, should be printed in both English and Portuguese. Masculinity is prided above femininity in the workplace and it is important for men to appear in control at all times, although women will be treated politely. Business hours are 8.30am to 5.30pm Monday to Friday.
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