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Developing a personal relationship in Cambodia is important before any business can be discussed, which might include long dinners and plenty of socialising. Never cause a Khmer to 'lose face', but use tact and an indirect approach to business. On introductions, the most senior in the group will be introduced first, and visitors are advised to do likewise so that the hosts understand the hierarchy of the group; the highest-ranking person on both sides should greet each other first and perform the introductions. A light handshake is appropriate on introduction, after which business cards can be exchanged using both hands; it is considered impolite to put the card away without making a show of studying it for a short while. Dress is conservative, but formal business suits will be out of place in the tropical heat; lightweight suits can be worn for formal meetings. Business hours are generally 7.30am to 5pm, with a long lunch from about 11.30am Monday to Friday.
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